BIOGRAPHY

With over two decades of experience in corporate leadership, I am a seasoned marketing executive who has shaped the marketing function for some of the world’s top brands. Currently, I serve as the Executive Director of Strategic Marketing and Brand for a Kingdom of Saudi Arabia's Public Investment Fund (PIF) project, where I lead strategic brand and marketing initiatives that amplify the Kingdom's economic vision on a global scale.
 

In addition to my professional role, I am pursuing a Ph.D. in the Tourism Economy of the Future, reflecting my commitment to advancing knowledge and innovation in global tourism dynamics. My research focuses on understanding and shaping the future landscape of tourism, aiming to drive sustainable growth and societal impact through strategic insights.
 

Beyond my professional endeavors, I am dedicated to advocating for a world capable of welcoming all of its inhabitants with dignity—not just a privileged minority. My doctoral research aligns with my principles of equity and sustainability, aiming to contribute to positive change through strategic leadership and innovative thinking, fostering a dignified world for all.